INBOUND MARKETING

Attracting Customers Through High Quality Content

What is Inbound Marketing?

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The term inbound marketing was originally coined by Hubspot many years ago. The flow chart above helps explain what inbound marketing is. Inbound marketing is a strategy where you attract and convert visitors through high quality content. As you can see in the methodology above, every stage of the journey requires different content. 

Inbound Marketing vs. Outbound Marketing

Unlike outbound marketing strategies, inbound marketing does not battle for impressions, customer attention, or pay for clicks. The inbound strategy is to create content like blogs, search engine optimization, high-quality videos, and emails. This content is targeted to address the needs and concerns of your potential customers. 

Stage 1: Attracting Strangers to Visitors

Unlike outbound marketing strategies, inbound marketing does not battle for impressions, customer attention, or pay for clicks. The inbound strategy is to create content like blogs, search engine optimization, videos, and emails. This content is targeted to address the needs and concerns of your potential customers. Our goal as a marketing agency is to create high-quality content to help your business grow. 

Stage 2: Converting Visitors to Leads

In order for your visitors to become your leads, you need to have forms on your site to capture their information. We will ensure your forms are completely optimized to make this process as easily as possible for your new lead. 

Another great conversion tool in the inbound marketing strategy are calls-to-action (CTA) and landing pages. For example, visit our homepage and click on the "Free Website Evaluation" button. This is an example of a (CTA). The CTA then takes you to a page that is designed to provide our visitors with incredible value while capturing their info. This is an example of a landing page. 

With optimized forms and perfectly crafted landing pages turning your visitors into leads, you will be well on your way to an optimized website. 

Stage 3: Closing Leads into Customers 

This is the biggest stage in the inbound marketing methodology. What's the purpose of lead generation if you can't convert them into customers. CRM, Email, Workflows

Stage 4: Delighting Customers to make them Promoters 

Surveys, Smart Content, Social Monitoring